Craft Pricing Calculator

Price your handmade items with confidence. Add materials, set your labor rate, apply overhead, and hit your profit target — get a recommended selling price instantly. Your inputs are saved automatically.

Materials

Item name Unit price ($) Qty used Subtotal

Labor

Time to make (hours)

Your hourly rate

Overhead & Fees

Overhead rate (%)

Target profit margin (%)

Overhead covers packaging, shipping supplies, platform fees, and studio costs. Margin is calculated on the selling price (not cost).

Results

Total Cost

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Recommended Price
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Profit

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Actual Margin

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How it works

The calculator builds your price from the bottom up using four components. All math happens in your browser — nothing is sent to a server.

Materials cost Sum of (unit price × quantity) for every material row you add.

Labor cost Hours to make × your hourly rate. Set a rate you actually want to earn.

Overhead (Materials + Labor) × overhead %. Covers packaging, fees, studio costs, etc.

Selling price Total cost ÷ (1 − margin%). This ensures your margin is earned on the price, not just on cost.

Example: $8 materials + 2 hr × $15 = $38 labor → subtotal $46. At 15% overhead: $46 × 1.15 = $52.90 cost. With 40% target margin: $52.90 ÷ (1 − 0.40) = $88.17 selling price, $35.27 profit.

Frequently asked questions

What's the difference between markup and margin?: Markup is profit as a percentage of cost. Margin is profit as a percentage of the selling price. A 40% margin means $0.40 of every dollar of revenue is profit. To achieve the same result using markup, you'd need a 66.7% markup (profit ÷ cost × 100). Margin is the standard in retail and Etsy pricing guides because it scales correctly as prices change — this calculator uses margin on price.
What should I include in the overhead percentage?: Overhead covers any cost not tied to a single item: Etsy/platform listing fees (typically 6.5% transaction + 3% payment), shipping materials, tools that wear out, studio rent, electricity, software subscriptions, and photography for listings. A common starting point for small handmade sellers is 15–25%. If you sell primarily on Etsy, add at least 10% to cover platform fees before layering in other overhead.
How do I decide what margin to target?: Most profitable handmade sellers target 30–50% margin on standard items, and 50–60%+ on premium or custom work. If you wholesale to boutiques, they typically expect to double your price (keystone pricing), so you need at least 50% margin to leave room for their markup. Start with 40% as a baseline and adjust based on how your prices compare in the market and whether items sell well at that level.